You'll find that doing Real Estate Search Engine Optimization and Internet Marketing isn't that different from "regular SEO and Marketing". Localization of the real estate site is key.
While there are a few aspects that are different for Real estate search engine optimiztion (SEO), the bulk of the things that must be done to make your site relevant are the same.
First, we find out what makes your real estate competition tick. Exactly why are they ranking higher than you? We use special software designed to pick their pages apart, to break everything down into the smallest measurable increments. We rate your site compared to theirs and find the gap.
Next, we find both primary and secondary key phrases for your real estate in your area. We check the major search engines for similar searches people do, we even check for misspellings for hidden opportunities. We work with you to find the best key phrases to drive relevant traffic to your site.
We optimize your site. This usually involves changing your source code, but not usually your page design. We may revise the copy on your site to make it more relevant to searches. All the time checking your site against that of your competition. Measuring.
Following search engine optimization of your site, off-page factors including a linking strategy are created. We find out how many links your competition has, and with whom. We work with you to ascertain how you can get relevant links - for example, do all of your clients link to your site? Why not? Do you have an affiliate program? Why not? Do you have internal as well as external links that benefit Real estate search engine optimiztion - in other words themed real estate links? We make sure you do.
