Our Internet Marketing Approach

> Research your competition
> Target your key phrases
> Optimize your pages
> Submit URL's to major search engines
> Analyze conversions

We use an iterative approach. Our Internet marketing approach is based on the system illustrated above, but is 'tweaked' for each client.

First, we find out what makes your competition tick. Exactly why are they ranking higher than you? We use special software designed to pick their pages apart, to break everything down into the smallest measurable increments. We rate your site compared to theirs and find the gap.

Next, we find both primary and secondary key phrases for your product or service. We check the major search engines for similar searches people do, we even check for misspellings for hidden opportunities. We work with you to find the best key phrases to drive relevant traffic to your site.

We optimize your site. This usually involves changing your source code, but not usually your page design. We may revise the copy on your site to make it more relevant to searches. All the time checking your site against that of your competition. Measuring.

Following search engine optimization of your site, off-page factors including a linking strategy are created. We find out how many links your competition has, and with whom. We work with you to ascertain how you can get relevant links - for example, do all of your clients link to your site? Why not? Do you have an affiliate program? Why not? Do you have internal as well as external links?

We install analytical software on your site and track your progress. We provide a special area of our site for you where you can go to monitor your progress. We let you know how many people came to your site, find out if are they repeat customers, where are they from, what languages do they speak? And much more.