Frequently Asked Questions

How Much Does SEO Cost?

How much does search engine optimization cost? The cost of SEO depends on the age of the site being optimized, the competitiveness of the key phrase(s), and the aggessiveness with which our clients would like their site promoted. Generally, SEO costs $500 - $5000 per month. Factors such as the level of competition for a key phrase, age of the site being optimized, and more designate the optimal budget. We can usually work with any budget, however the more aggressive the budget, the faster the results.

 

How Much Does Internet Reputation Management Cost?

Internet reputation management costs differ for every project based on the competitiveness of the search term(s) involved, whether it is an 'active' or 'passive' reputation problem, how aggressive the client would like the campaign, and other factors. Costs can range from about $2000 per month to five figures. Clients can control monthly expenditures by requesting budget parameters.

How Long Does It Take?

The length of time varies depending on a number of factors including:

  • The 'strength' of any negative search results.
  • The level of aggressiveness required.
  • The amount of positive content to be generated.

That said, it generally takes three to four months to begin to see results, six months to a year before the average negative search result is pushed to a place the client is happy with.

Why Does It Take So Long?

It takes a while to change search results because we are, in effect, optimizing many sites at once. Search engines use 'robots' to crawl the web and take a snapshot of each bit of content they find. They score each piece of content with something like a relevance score; in Google's case this is called Page Rank. It takes months of work to build up page rank on a single site. It takes even more energy and resources to build it up for multiple sites.

Is There a Long-Term Contract?

No. You can stop with 30-days notice after the initial 90 days.

Can I Request Certain Websites Be Promoted?

Yes. We encourage you to identify positive content you would like promoted.

How Is Online Reputation Management Done?

We create new, positive content such as special SEO press releases, SEO optimized articles, social media campaigns, optimized video, blogs, websites, and other media. We also identify positive information already in the search results that utilizes your key phrases. Then we increase the relevance of the preferred content through a process of search engine optimization. This includes building a web of networked information intended to promote the positive content naturally over time.

Do I Get Reports?

Yes, you receive reports monthly as well as quarterly.

What Do I Have to Do?

Initially you need to provide as much positive content about key phrase as possible. Then we create a plan, and execute. You will want to check search results daily, we suggest you do it weekly after the first month or so. If there is a big jump, our software will usually find it and we'll alert you.

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